World IP Day (WIPD) is an annual event celebrated by over 190 members states of the World Intellectual Property Organization (WIPO) to honour the role of IP in encouraging innovation and creativity. Themed “IP & SMEs: Taking your ideas to market,” this year's WIPD reflects upon how IP assets can drive business development, economic recovery and human progress. The theme resonates with Lazada's vision to empower SMEs to grow their businesses across Southeast Asia.

At Lazada, we uphold high standards of intellectual property rights protection on our platforms to maintain a safe and trusted environment for consumers and to support fair and sustainable commercial efforts of merchants in the e-Commerce ecosystem. We believe that a healthy e-Commerce ecosystem in Southeast Asia encourages the growth and development of successful SMEs across the region.

That is why we are constantly collaborating with rights owners, consumers, and other stakeholders in the area of IP protection, to raise the bar on IP protection.

We would like to celebrate this special day by wishing everyone a Happy World IP Day and sharing a story of how intellectual property rights benefits consumers and businesses. We look forward to working with you to bring more ideas to life!