• Be the brand custodian and the go-to stakeholder with an integrated view of branding and design across all channels and communications
• Plan brand strategies and brand campaigns to drive key brand metrics across 6 markets
• Create, maintain, and implement brand guidelines to drive consistency in execution across functions and across markets
• Delivers creative execution of proposed brand strategy and positioning, consistent with Lazada and corporate guidelines.
• Works with local branding leads to ensure consistent delivery in strategies and branding for local-led campaigns.
• Works collaboratively across multi-functions (e.g. group research, PR, social, creative teams, UED, marketing solutions) to ensure consistency based on brand guidelines
• Establishes and develops professional relationships with external ad agencies as needed.
• Upskill local teams, train and educate them on marketing content and delivery.
• Works with cross-functional teams to support customer segmentation and industry analysis.
• Monitors and analyses trends, industries and markets, including competitive landscape.

• Proven experience in brand management and strategy (agency experience is bonus)
• Background in Lifestyle, retail, consumer goods would be preferable
• Excellent knowledge of SEA markets and deep understanding of consumer insights
• Entrepreneur mindset is essential
• Ability to navigate complex matrix organization is a must.
• English as a first language and mother tongue in another SEA language (Bahasa Indo, Melayu, Vietnamese, Tagalog or Thai) is critical
• Strong communication and analytical skills
• Excellent stakeholder management
• +7 years' of relevant experience