【Job Title】：Crossborder E-commerce Traffic Operations Manager

【Job Description】：
1、Develop and execute comprehensive traffic acquisition strategies to drive user growth, and manage campaigns & promotions activities.
2、Analyze and optimize traffic sources, funnel performance, and user behavior to maximize conversion rates and improve customer lifetime value.
3、Analyze and deep dive on campaigns & promotions performance, providing actionable insights for continuous improvement and ROI maximization.
4、Collaborate with cross-functional teams, including Buyers, Supply Chain, and Assortment Operation, to align on goals and ensure effective campaign execution.
5、Stay updated on industry trends, emerging channels, and new technologies to inform innovative traffic strategies and stay ahead of the competition.
6、Manage budgets, track KPIs, and provide regular performance reports to stakeholders, adjusting strategies as needed to meet business objectives.

【Job Requirements】：
1. Bachelor's degree in Marketing, Business, or a related field, with a strong focus on digital marketing and e-commerce.
2. Minimum of 5 years of experience in traffic/promotions operations or similar roles, preferably in a fast-paced, B2C crossborder e-commerce environment.
3. Proven track record in managing and optimizing traffic operation and promotions activities operation
4. Solid understanding of crossborder e-commerce as well as retail business, to drive organic traffic growth and conversion improvement.
5. Excellent analytical skills. Ability to use SQL will be a plus.
6. Excellency in English is a must. Excellency in Chinese will be a plus