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搜索产品经理(价格力运营方向)-广州/北京
Department:
Technology
Location:
China
Department:
Technology
Location:
China
Job Description
价格策略:负责LAZADA东南亚电商的价格策略运营,通过深入分析市场,优化量价关系,提升经营和转化效率
市场监测与分析:根据搜索流量机制、大盘的供给状态及业务需求,设计具有竞争力的价格策略,并持续跟踪分析价格执行效果。
数据支持与决策:利用行业经验,协调内部资源,收集竞品信息,为价格决策提供数据支持,助力业务增长。
团队协作与潜力挖掘:与团队内部或跨部门紧密协作,运用数据分析发掘业务潜力,积极推动项目进展
价格分析报告:定期输出量价分析报告,为管理层提供决策依据,支持公司战略目标的实现。
Job Requirements
教育背景:本科及以上学历,优先考虑计算机、商业分析、电子商务、经济学等相关专业。
工作经验:具备 2 年以上电商行业经验,有价格策略经验、搜索流量机制经验、搜索用增经验、商业分析或收益管理背景者优先。
数据分析:具备一定的数据分析能力,能通过市场和竞争对手的价格动态分析制定合理的价格策略。
策略规划:能够根据业务需求设计并实施价格规划方案,优化价格管理体系。
项目管理:具备良好的项目管理能力,能够协调跨部门资源,确保价格策略的有效执行。
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