Senior Associate/Manager, MCN-(Livestream)
Department:
Commercial
Location:
Thailand
Department: Commercial
Location: Thailand
Job Description
Team and Role Introduction:
LazLive is Lazada's Livestream commerce platform blending entertainment and shopping. LazLive enables sellers and content creators to connect and engage with buyers real-time. Through LazLive, buyers discover products and check out directly in livestreaming.We're seeking an accomplished MCN Operations Senior Associate / Manager to join our team. In this role, you'll participate in the development and execution of our MCN strategy, ensuring alignment with overarching business objectives. Your expertise will be crucial in the signing, management, and performance of key MCN partners and operations with our platform. Collaborating closely with local and regional stakeholders, you'll lead multifaceted projects that enhance our market presence and effectiveness of Livestream.

Responsibilities:
- Responsible for the introduction, signing and management of e-commerce MCN;
- Responsible for the operation of the MCN sector, familiar with the platform operation rules, maintain a good cooperative relationship with MCNs, and negotiation of different packages and mechanics, aligning with finance and buyer teams
- Familiar with the domestic e-commerce ecosystem, working closely with the creator operation to achieve the new goals of the project team;
- Familiar with the current situation and gameplay of domestic MCNs - have close ties with sellers, finding suitable opportunities in the market, owning gamification and benchmarking, implementing new strategies successfully
- Understanding of business development, ecommerce marketing and cross-industry cooperation, with insights on the practical monetization modes for MCN to define platform strategy
- Timely and accurate researching and analyzing of competitors' operating dynamics to proposing corresponding mechanics based on our market positioning


Job Requirements
Requirements/Qualifications(must have):
Experience:
- 5+ years of experience in livestream e-commerce, project management, or related fields.
- Proven track record of successfully managing and executing projects or initiatives.
- Prior MCN experience on agency/brand/platform side or combination of the threeSkills:
- Excellent project management skills, including the ability to manage multiple projects simultaneously.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Proficiency in Microsoft Office Suite, especially Excel, and experience with data analysis tools.
- Familiarity with e-commerce platforms and livestream ecosystem.
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