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海外广告优化师(TikTok)-北京
Department:
Marketing & Communications
Location:
China
Department:
Marketing & Communications
Location:
China
Job Description
1.参与用户增长的渠道运营,对主流流量渠道(Google/Facebook/Tiktok等)有了解,负责投放、优化的关键环节;
2. 能独立分析渠道绩效表现,根据不同的目标用户/货盘/玩法来调整渠道策略,提升整体优化效率;
3. 在人货场上有一定认知,能够推动渠道系统优化和整合,与产品技术团队一起改进广告产品,提升渠道整体效率;
4. 与周边团队紧密配合,尤其是内容、活动、选品供给等团队,培养整体营销观,为平台带来更大价值。
Job Requirements
1.本科及以上学历,2年以上工作经验,熟悉电商行业以及海外主流媒体广告平台(Google/Facebook/Tiktok等)
2.数据驱动,善于从广告效果表现中挖掘机会点并进行策略制定和落地,具备 SQL 能力者优先
3.具备较强的产品化运营思路,逻辑性强,通过产品及运营手段驱动用户增长
4.用户和市场感敏锐,具有较强的市场分析和洞察能力,熟悉东南亚文化者优先
5.具备较强的责任心,抗压性和适应能力强,有“拿结果”的思维
6.具备基本英语阅读和日常沟通能力,有海外工作经验者优先
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