Sales Strategy & Planning:
• Collaborate with senior leadership to define and execute sales KPI aligned with company goals.
• Provide data-driven insights to on sales KPI, and develop actionable recommendations to optimize commercial efforts.
• Develop and oversee the execution of short-term and long-term sales KPIs and objectives.
• Manage E2E target setting process (from working with BI and regional team)
Sales Process Optimization:
• Evaluate and refine sales processes to improve efficiency and scalability across commercial teams.
• Identify bottlenecks in the sales process and implement solutions that enable the commercial team to operate at peak performance.
• Develop commercial seller database and design commercial structure (Positioning & Differentiation) included governance for segmentation. Maintain Database: create SOP to collect, add/change/remove and utilize
• Design SOP for on-going tasks e.g. Seller Segmentation/ KAM incentive performance update etc.
• Prepare all sales ops launch materials (deck, Q&A, live sessions, KAM comms)
Sales Tools & Technology Management:
• Oversee the selection, implementation, and management of sales tools and platforms, including sales enablement tools, and analytical tools e.g. Lazada Workstation
• Ensure the integration of systems and tools to enable a seamless flow of data across the commercial and other teams.
• Train and provide ongoing support for the commercial team in the effective use of sales tools and technologies.
• Build leverage of workstation for commercial team
Sales Performance Analysis:
• Lead the development and maintenance of sales KPIs, metrics, and reporting systems.
• Monitor and report on sales performance, providing detailed analysis of trends, conversion rates, and ROI for various initiatives.
• Identify opportunities for performance improvement and make data-backed recommendations to drive better commercial outcomes.
• Analyze and evaluate KAM effectiveness and efficiency
Collaboration & Cross-Functional Alignment:
• Serve as a key liaison and coordinate between the commercial team and other departments (e.g., Regional, Product, HR, Legal, Finance) to ensure alignment on goals, strategy, resource allocation and key updates.
• Run weekly syncs with Local PICs, Product and MS team
• Work with HR to ensure incentive issuance in each quarter is accurate and on time
Change Management & Leadership:
• Lead initiatives to adopt new sales practices, processes, and tools to keep the commercial team agile and competitive.
• Foster a culture of continuous improvement within the commercial team and across the organization.
• Provide leadership and mentorship to team member, guiding their growth and development.
• Consistently collect feedback from all relevant stakeholders to improve sales ops design and processes

• Bachelor’s degree in Business, Marketing, or a related field (Master’s degree preferred).
• 5+ years of experience in sales operations, sales management, or related functions, with at least 3 years in a leadership role.
• Previous experience in e-commerce, or technology sectors is highly preferred.
• Strong understanding of sales processes, pipeline management, and systems
• Expertise in sales performance analysis, with the ability to interpret complex data and translate it into actionable insights.
• Proficiency with Microsoft’s Excel is a must
• Strong leadership and interpersonal skills, with the ability to collaborate effectively across departments and motivate teams.
• Exceptional problem-solving skills and a proven track record of implementing process improvements that drive results.
• Knowledge of e-commerce platforms and digital sales channels is a plus.
• Strong communication skills, both written and verbal, with the ability to present complex ideas to executive leadership.
Personal Attributes:
• Strategic thinker with a results-oriented mindset.
• Detail-oriented with a focus on accuracy and efficiency.
• Highly analytical with a strong ability to interpret data and make data-driven decisions.
• Excellent project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing business needs.