1、Manage and optimize advertising campaigns across various digital platforms, including Google Ads, Facebook Ads, TikTOK Ads, to drive Lazada User growth
2、Analyze campaign /ads data , make data-driven decisions for continuous improvement.
3、Collaborate with the content and creative teams to create compelling ad copy and visuals(videos/Image) that resonate with the target audience and drive engagement.
4、Work closely with product, technology, algorithm, data, and AI teams to promote channel infrastructure improvements in advertising platforms, creative production, product selection, landing pages, data, and other aspects.

1、 管理和优化各种广告平台上的广告活动，包括谷歌广告、脸书广告、TikTOK广告，以推动用户增长和转化率。
2、 分析活动/广告数据，做出数据驱动的决策，以实现效果持续提升。
3、 与内容和创意团队紧密合作，创建引人注目的广告文案和视觉效果（视频/图像），与目标受众产生共鸣，并推动参与度。
4、 与产品、技术、算法、数据、AI团队紧密合作，推动广告平台、创意生产、选品、落地页、数据等各方面的的渠道基建提升。

1、Bachelor's degree in Marketing, Advertising, or a related field.
2、Minimum of 4 years of experience in performance marketing, with a proven track record of achieving campaign goals and KPIs.
3、Expertise in Google Ads or Facebook Ads Manager or TikTOK ads or other digital advertising platforms, with a strong understanding of ad bidding strategies and audience targeting.
4、Strong analytical skills, with the ability to interpret data and make strategic decisions to optimize campaign performance.
5、Excellent communication and collaboration skills, able to work effectively with cross-functional teams in a fast-paced environment.