1. Overall Responsibilities
- Work together with various business teams to plan for and execute both corporate, consumer-facing and seller-targeted communication activations, to effectively deliver on the objectives above.
- Develop strategic narratives and provide insights that appeal to media, thought leaders and consumers. This includes developing messaging for Lazada’s technology, products and initiatives.
- Support on thought leadership and industry speaking opportunities for our executives
- Develop and execute a media relationship building programme, including: (a) Maintaining and managing a database of international media based in Vietnam + local key media for Lazada announcements and outreach (b) Planning media engagements to cultivate individual media relationships (c) Working together with agencies & partners to manage and cultivate relationship with media KOLs
- Work closely with the rest of Lazada’s centralized communications team across the region to deliver on regional communications activations and provide strategic insights from Vietnam’s perspective.

2. Press Office Function & Content Creation
- Handle media queries and interviews – including drafting of responses, follow up and coordination of interviews, drafting of briefing documents, work together with various business teams and the agency to handle media queries timely.
- Support on content creation that includes Lazada’s news hub executives’ LinkedIn profile and other paid media engagements. This can be in various formats - print, online, podcasts, videos, etc.
- Development of communications materials, including: press releases, story angles, pitch notes, bylines, FAQs, etc monthly according to business requirements
- Identify, evaluate and support thought leadership opportunities (regional + in-market opps) in the form of speaker opportunities at industry conferences or long-form content creation

3. Issues Management
- Provide issues management and crisis communications counsel to mitigate negative coverage or mentions of Lazada Vietnam
- Support on issue & crisis monitoring & daily report to relevant teams
- Includes media monitoring, crafting of holding/media statements and liaising with media (if necessary)

- Minimum 4-6 years of experience either in a media company, newsroom and/or public relations agency
- Ingrained with a ‘client-centred’ service mindset, able to operate in a highly collaborative environment, with sharp focus and disciplined time management
- Problem-solving skills and ability to manage multiple priorities effectively and efficiently
- Background in journalism and/or content creation is a plus
- Strong written and spoken Vietnamese and English.
- Creative thinking in developing original, refreshing, fun and executable ideas
- Ability to support strategic initiatives and corporate content strategy
- Ability to develop media and external stakeholder network