The role
We are seeking a highly analytical and detail-oriented Senior Analyst for our Coins and Games features. In this role, you will be responsible for optimizing the performance, user engagement, and overall success of our Coins and Games products. You will work closely with cross-functional teams including Product Management, Online Marketing, Campaigns, Seller Engagement and Commercial to drive user satisfaction and retention.

Key Tasks & Responsibilities
Operations Management
- Lead the end-to-end setup and operations for Coins and Games, ensuring seamless integration with the eCommerce platform.
- Oversee the daily operational activities, including the configuration, maintenance, and troubleshooting of Coins and Games systems.
- Develop and implement operational processes, workflows, and best practices to ensure efficiency and scalability.
- Coordinate with Product teams to ensure smooth product launches and updates.Manage the lifecycle of Coins and Games features, from concept to deployment, ensuring timely delivery and operational readiness.

Data Analysis & Reporting
- Analyze user behavior and performance metrics for the Coins and Games features.Generate actionable insights and provide recommendations to optimize user engagement and monetization.
- Work with Business Intelligence team to maintain dashboards to track KPIs, ensuring timely and accurate reporting.

Product Optimization
- Collaborate with Product Managers to identify areas for improvement within the Coins and Games ecosystem.
- Conduct A/B testing and experiments to validate hypotheses and enhance the user experience.
- Provide data-driven feedback to refine product features, ensuring alignment with business goals.
- User Research & Feedback:Gather and analyze user feedback through surveys, user testing, and other qualitative methods.
- Translate user insights into actionable recommendations for product enhancements.

Cross-functional Collaboration
- Partner with Growth and Campaigns team

Qualifications & Skills
- Bachelor's degree in Business, Economics, Marketing, Communications or a related field.
- Relevant experience in product operations, data analysis, or a similar role within eCommerce or a related industry.
- Experience in operations management, with a proven track record of driving end-to-end product setups.
- Excellent communication skills, with the ability to convey complex data insights to non-technical stakeholders.
- Experience working in a cross-functional team environment with a strong sense of ownership and accountability.
- Passion for gaming and user engagement, with a keen understanding of what drives user satisfaction and retention.

Requirements/Qualifications(good to have):
- Experience in eCommerce or mobile applications.
- Familiarity with Coins or virtual currency systems.
- Knowledge of user research methodologies and tools.
- Proficiency in A/B testing methodologies and experience with experimentation frameworks.