Team and Role Introduction:
LazLive is Lazada's Livestream commerce platform blending entertainment and shopping. LazLive enables sellers and content creators to connect and engage with buyers real-time. Through LazLive, buyers discover products and check out directly in livestreaming. Join us to be part of the next wave of the e-commerce revolution and grow LazLive as a destination for buyers to discover attractive deals and a core sales channel for Lazada sellers.
Responsibilities:
As part of the regional LazLive team, you will be responsible for:
-Define the assortment strategy and drive assortment growth for LazLive
-Manage assortment selection and deal approval for LazLive campaigns
-Collaborate with commercial teams to drive seller adoption, improve deal quality and assortment diversity within LazLive
-Generate insights on LazLive assortment performance based on data analysis
-Maximise LazLive channel performance through analysis on livestream content
-Support traffic operations including traffic allocation to the best performing content